Agent or distributor?

Marketing and selling directly to customers is not always the most effective way of growing a business. Building relationships with customers can take a long time and lack of capital can slow your growth.

Many businesses sell to distributors, or work with agents who market on their behalf. Another alternative may be to set up a joint venture (JV) or to franchise your business, allowing other businesses to operate under your brand name. Whichever route you choose, you need to understand what is involved and make sure you have a clear agreement covering how the arrangement will work.

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