Registering trade marks

How to apply for a trade mark, when you might need to, the criteria for registering and costs and timescales.

A trade mark is a word, logo, shape, colour, sound, smell or three-dimensional form, or any combination of these, that a trader uses to distinguish his goods or services from those of other traders.

If a trade mark is to be registered, the owner must be able to represent it graphically on the application form – for example, sounds could be represented as notes, or smells as a chemical formula.

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  • Lisa helped me understand the procedure and was very kind and patient with me.