Dealing with an agent

An agent is someone who acts on your behalf to negotiate sales of your products or services, and can bind you legally. Although an agent may arrange a sale, the sale contract will be between you and the customer. As most agents are self-employed (ie not employed by your business), this factsheet will concentrate on self-employed agents.

What does an agent do?

Agents can help you reach markets you could not otherwise target, or not target as economically, for example, if you are a new business or venturing into a market. Businesses often appoint agents in overseas markets because a local partner has existing local customers, contacts and relationships, and better understands the local business culture and practices.

You must be sure the agent has a sufficient market reputation and the financial strength to achieve what you want.

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  • Made the process easy. Thorough but clear explanations given in a relaxed environment.