Small Business Saturday hits the road

Small Business Saturday is taking to the road in October with a bus tour of 29 UK towns and cities to inspire more small firms to get involved with the campaign and encourage consumers to "shop small".

Small Business Saturday, the annual campaign that promotes small independent businesses in communities across the UK, takes place on 3 December this year.

Ahead of the day, the Small Business Saturday campaign is organising a UK-wide bus tour, taking in 29 stops in five weeks, with the theme, "Small Business, Big Difference". The tour will promote the campaign to both consumers and small business owners and will host workshops and seminars at its daily destinations. The tour starts in Aberdeen on 24 October and ends in Bournemouth on 25 November, also crossing the Irish Sea for three stops in Northern Ireland.

Michelle Ovens, Small Business Saturday national campaign director, said: "The bus tour is a very visible way for us to meet small businesses around the UK and show them how they can become involved as well as drumming up consumer interest, support and enthusiasm. We are really looking forward to welcoming small business owners and consumers to the bus to get information and find out ways in which they can support small businesses and make the day work most effectively for companies in their own communities."

Now in its fourth year, Small Business Saturday is the UK's most successful small business campaign. Last year an estimated £623 million was spent with small businesses across the UK on the day itself - up £119 million on last year and an increase in spending of 24%. The majority of local authorities actively support the campaign, from staging small business events to offering free parking.

Logos, digital banners, a social media guide and toolkits are available to download from the Small Business Saturday website.

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