New YouGov research for Amazon has found that nearly one in four UK SME retailers (23%) is planning to participate in Black Friday this year, up from 14% last year.
More than a third (35%) of SME retailers say that Black Friday is one of the most important trading days of the year, with 82% of those participating expecting to sell more stock on Black Friday than on an average day.
This year, Black Friday is on 24 November; however, Amazon's Black Friday sale will run from Friday 17 November until Sunday 26 November. Amazon is helping to promote selected small British businesses taking part in the Black Friday sale through a dedicated page.
Gayle Hunter, owner of Luxelu, saw a 300% increase in sales during last year's Black Friday event. She said: "Black Friday has grown for us year-on-year, and it has helped us to grow our business by increasing sales and reaching new customers. We're expecting this year to be bigger and better than ever before, with more customers discovering our products, helping to build our brand in the UK and across Europe."
Tens of thousands of British businesses sell on Amazon Marketplace and over 60% of them sell to customers around the world, with export sales surpassing £1.8 billion last year.
Amy Galloway of Shearer Candles said: "The growth of ecommerce has helped us expand our retail stores, and Black Friday has helped us grow our business because we've been building on the potential of people's intent to purchase over that period. By taking part … we're opening ourselves up to new customers who hopefully will repeat buy with us later in the year."
Katie McQuaid, Amazon's director of seller services UK, said: "We're glad to see so many of our Marketplace sellers participating in Black Friday. Customers now have the opportunity to support British small businesses by discovering unique products at a great price during our Black Friday Sales event."
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